2023 Business Goals | Rochester family and newborn photographer

Going into my eighth year of business, there are a lot of things I want to accomplish. Here are just a few:

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1. Serve more beautiful families

I want to preserve moments for you in a way that when you look back at them one day, the images will feel like a daydream tugging on your heartstrings.

Your baby’s tiny fingers wrapped around yours. The way your partner looks at your darling children with love. The quiet last days of cradling your belly as you wait for your new little one to arrive. These moments are fleeting and yet so, so important. These are the pages of the story of you.

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2. Focus even more on creating lasting family heirlooms

The best way I can serve a family is to capture the details of their love story and then create family heirlooms that will live to tell the tale. Forget about digital files that will become lost on a hard drive 10 years down the road.

Let’s create a gallery wall of your favorite images, so you can enjoy them as you pass by them in your home every day. Let’s begin a collection of archival albums for you to thumb through with your children, and one day your grandchildren.

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3. Offer limited edition spring and autumn mini sessions in Rochester, NY

I love to offer the families I work with a quick and easy option for updating their family portraits. Set among the beautiful blossoming trees of Highland Park or the golden, glowing autumn leaves, I’m so excited to host shorter sessions that are less stressful for parents and children alike.

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4. Begin curating the perfect client closet

Perhaps the goal I’m most excited for, I’d love to put together options for every member of the family, so that even more of that stress is taken off of your shoulders. Adorable knit newborn sets, flowing pregnancy dresses that catch the sun ever so perfectly, kids cardigan sweaters, and hopefully so much more! I can’t wait to add to the portrait experience and make it that much more easy for every family to have beautiful family pictures.

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Jessica Slaunwhite is a newborn and family photographer serving Rochester, NY and Syracuse, NY. She specializes in film photography and finely crafted family heirlooms.

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